Mid- and small-scale enterprise is a state economy "the foundation",is the national economy development important support strength, isbacking which the big enterprise develops, is the active market basicmain body, is expands the national economy foundation, continues thefast health development to the entire national economy to have thevital role. Regardless of developed country or developing nation, onthe one hand one batch of enterprises through the expansion, theannexation, the purchase form the scale huge enterprise group; On theother hand the massive mid- and small-scale enterprise also vigorousdevelopment, they still had the function to the productive forcesdevelopment which it could not be substituted. In to talented person's attraction in, mid- and small-scale enterprisehas the inferiority which oneself is unable to avoid, but also has thesuperiority which the big enterprise is short of. How enhances strongpoints and avoid weaknesses, diligently creates attracts talentedperson's condition, attracts and detains the talented person for theenterprise, obtains the intrinsic power which continues to develop fora long time, has become mid- and small-scale enterprise a currentextremely urgent duty. This article has carried on the analysis fromin the human resources management angle to mid- and small-scaleenterprise the own superior inferiority, and proposed thecorresponding countermeasure. Key word: Mid- and small-scale enterprise; Attraction; Talentedperson
品牌常见的危机包括哪些
不同的危机处理方式带来的是截然不同的结果。品牌危机一旦发生,我们就要遵循品牌危机处理规律,不论是政府也好,企业也好,最迫切的任务是品牌主体要表明立场,通过传播媒介来阐明对于危机事件的基本态度,遵循“以人为本”的基本原则,坦诚地承认错误,虚心接受公众批评,并有积极的挽救或改进措施,达到政府和企业、农民和社会公众的沟通理解,化解彼此间的误解或敌意,再建立起政府与公众之间的信任关系。品牌主体是否具有健康向上的经营理念和举措,是决定传播效应好坏的关键要素。新闻发布排名不好,不能上首页,宣传没法做好,试试做优化。品牌舆情信息多,品牌负面影响大,试试做做危机公关。没有流量,没有好的口碑信息,试试做下品牌口碑宣传。